The Legend Coffee

Legend Coffee: Brewing a Digital Experience

Overview

Legend Coffee, a new specialty coffee shop, aims to become a beloved spot in the community with its unique blends and inviting atmosphere. To support its launch and ongoing growth, Legend Coffee required a website that would not only capture the essence of their brand but also provide a user-friendly platform for customers to explore their offerings, find store locations, and stay updated on events.

Discovery

We started with a comprehensive Discovery phase to understand Legend Coffee’s brand and objectives. Through discussions with the founders and key stakeholders, we outlined the following goals for the website:

Key Objectives:

• Brand Identity: The website needed to reflect the warm, artisanal vibe of Legend Coffee.
• Ease of Use: Visitors should find it easy to navigate through the menu, locate the nearest store, and engage with promotional content.
• Essential Features: Integration of a dynamic menu, store locator, event calendar, and a blog for updates and coffee tips.

These goals set the stage for designing and developing a website that would effectively represent Legend Coffee’s brand and engage its audience.

UX Strategy

Our UX strategy was crafted to ensure that the website provided a seamless and enjoyable experience for users. We focused on creating a design that aligns with the cozy and welcoming atmosphere of Legend Coffee.

Key Elements:

• Intuitive Navigation: We designed a clean and straightforward site structure, making it easy for visitors to explore the menu, find store locations, and access other key information.
• Visual Design: The website features rich imagery and a warm color palette to evoke the inviting and artisanal nature of Legend Coffee.
• Responsive Design: Ensuring that the site looks great and functions well on all devices, from desktops to mobile phones.

Build

With the strategy in place, we moved on to the design and development phases. We chose WordPress for its flexibility and ease of use, making it an ideal platform for Legend Coffee’s needs.

Development Highlights:

• WordPress Platform: The website was built using WordPress, allowing for a highly customizable and user-friendly experience. This platform enabled us to implement the required features efficiently and effectively.
• Custom Theme Design: We created a custom WordPress theme tailored to Legend Coffee’s brand, incorporating their visual identity and key features such as a dynamic menu and event calendar.
• Plugins Integration: We integrated various WordPress plugins to enhance functionality, including a store locator, event management, and a blog for updates.
• SEO Optimization: The site was optimized for search engines to improve visibility and attract coffee enthusiasts and potential customers.

Test & Launch

Before going live, we thoroughly tested the website to ensure everything was working perfectly and met Legend Coffee’s expectations.

Launch Process:

• Functionality Testing: We checked all features, including the menu display, store locator, and event calendar, to ensure they were functioning correctly.
• Client Training: We provided training to the Legend Coffee team on how to manage and update content through the WordPress admin panel.
• Launch: After final approvals, we launched the website, making it live for customers to explore and enjoy.