Maado

Maado Website Redesign Connecting Businesses with Elite Talent Swiftly

Overview

Maado is a streamlined platform dedicated to providing companies with remote, high-caliber professionals within days, not weeks. Unlike traditional hiring channels, Maado offers pre-vetted talent that excels in ideation, strategy, and execution, empowering companies to efficiently bring projects to life. Our redesign goal was to enhance Maado’s platform, making it more accessible and user-friendly while emphasizing Maado’s unique advantages: elite professionalism, superior English proficiency, and competitive pricing.

Discovery

To address the user experience challenges on Maado’s existing website, we conducted comprehensive user interviews and a detailed analysis of the platform’s functionality and design limitations.

Key Insights:

• Difficult Onboarding: Users found it challenging to navigate and understand the hiring process.
• Limited Communication Features: Existing features didn’t fully support seamless interaction between clients and talent.
• Content Limitations: The website lacked sufficient information to help users understand the value of Maado’s talent pool.

Based on these findings, we focused on simplifying the onboarding process, enhancing communication tools, and providing informative, engaging content to elevate user confidence in Maado’s offerings.

UX Strategy

Our UX strategy focused on accessibility, clarity, and engagement, ensuring that users could quickly understand, find, and connect with elite talent.

Key Steps:

• Streamlined Onboarding: We redesigned the user journey, simplifying steps from talent search to hiring, creating a more intuitive experience for clients.
• Enhanced Communication Features: New tools were introduced to enable direct, clear interactions with remote talent, ensuring expectations and project details are accurately conveyed.
• Content-Rich Design: We developed a content strategy highlighting Maado’s benefits, including sections on the vetting process, talent capabilities, and value propositions, so clients could make informed hiring decisions.

Design & Development

• Modern, Responsive Design: We implemented a clean, visually appealing interface using WordPress, reflecting Maado’s brand identity and meeting modern design standards.
• User-Centric Development: The website was made fully responsive to ensure optimal usability on any device, from desktops to tablets and smartphones.
• Custom CMS Integration: The CMS was tailored to allow for efficient content updates, enabling Maado’s team to showcase fresh, relevant talent information on the site.

Testing & Launch

Prior to launching the updated Maado website, we conducted thorough testing to ensure a smooth, secure, and functional user experience.

Testing Highlights:

• Cross-Device Testing: We tested the website across various devices to confirm consistent performance and usability.
• Feature Functionality Testing: The new communication and onboarding features were rigorously tested to ensure seamless operation.
• Security Testing: Advanced security measures were applied and validated to protect user data and maintain a secure browsing environment.

Following a successful testing phase, the Maado website was launched, offering an optimized platform for connecting businesses with top-tier talent.

Results

The redesigned Maado website has transformed the remote hiring experience, allowing businesses to connect with elite talent quickly and effectively.

Key Outcomes:

• Improved User Engagement: Streamlined navigation, onboarding, and communication features have led to increased user engagement and higher-quality interactions.
• Reduced Hiring Time: The simplified process allows businesses to access qualified talent in days, supporting quicker project execution.
• Enhanced Client Confidence: The addition of detailed content and a transparent process has led to more confident hiring decisions by clients.