Ethiopiawinnet

Ethiopiawinnet Website Development to Champion Citizen Rights in Ethiopia

Overview

Ethiopiawinnet is an independent, international civil society organization (CSO) dedicated to promoting and defending citizen rights for all Ethiopians. Rooted in the “Citizens Charter for a Democratic Ethiopia,” the organization’s mission is to advance the universally recognized human, civil, and political rights of Ethiopian citizens. To support this mission, Ethiopiawinnet required a new website that could effectively communicate its vision, provide resources, and engage with its audience.

Discovery

As a new site, the project began with a comprehensive discovery phase to understand the organization’s objectives and the needs of its audience. Key insights were gathered through stakeholder interviews and analysis of similar organizations’ websites.

Key Insights:

• Clear Communication: The website needed to clearly convey Ethiopiawinnet’s mission and values.
• Resource Accessibility: Making resources such as the “Citizens Charter for a Democratic Ethiopia” easily accessible was a priority.
• Engagement: The site needed features to encourage visitor engagement, such as newsletters, volunteer sign-ups, and donation options.

UX Strategy

Our UX strategy focused on creating a user-friendly and engaging platform that would help Ethiopiawinnet achieve its goals.

Key Steps:

• Intuitive Navigation: We designed a straightforward navigation structure that allows users to easily find information on the organization’s mission, activities, and resources.
• Content Strategy: The content was organized to highlight key messages, with an emphasis on the organization’s vision and ongoing efforts to defend citizen rights.
• Interactive Elements: Features such as volunteer sign-up forms, donation gateways, and a newsletter subscription were integrated to foster engagement.

Build

With the UX strategy in place, we moved on to the design and development phase.

Design & Development:

• Responsive Design: The website was designed to be fully responsive, ensuring a seamless experience across all devices.
• Content Management System (CMS): We utilized a robust CMS to allow Ethiopiawinnet’s team to easily manage and update content.
• Security: Given the sensitive nature of the organization’s work, advanced security measures were implemented to protect user data and site integrity.

Testing & Launch

Before launching the website, extensive testing was conducted to ensure it was fully functional, secure, and user-friendly.

Testing Highlights:

• Cross-Device Compatibility: The website was tested across various devices to guarantee a consistent user experience.
• Security Testing: Rigorous security tests were performed to ensure the site’s resilience against potential threats.
• User Testing: Feedback from potential users was gathered to fine-tune the website before its official launch.

Results

The newly developed Ethiopiawinnet website effectively supports the organization’s mission by providing a platform for communication, resource sharing, and community engagement.

Key Outcomes:

• Improved Accessibility: Resources and information are now easily accessible to all visitors.
• Enhanced Engagement: The website’s interactive features have increased visitor engagement, aiding in volunteer recruitment and fundraising efforts.
• Scalability: The site’s infrastructure is designed to grow with the organization, accommodating future needs and expansions.