Tilla Houses

Tilla Houses Website Redesign to Streamline the Real Estate Experience in Addis Ababa

Overview

Tilla Houses is the go-to platform for renting, selling, and buying houses in Addis Ababa. As a premier real estate service provider, Tilla Houses is committed to addressing the housing challenges in the city by offering a comprehensive, user-friendly platform that connects individuals and families with a wide range of housing options. However, the existing website was not fully optimized to meet the growing needs of its users. Our objective was to redesign the Tilla Houses website to create a more intuitive, responsive, and efficient platform that simplifies the real estate process for all users.

Discovery

The previous Tilla Houses website had several limitations that needed to be addressed to enhance user experience and overall functionality. Key challenges included difficulties in navigation, limited search capabilities, and a lack of engaging content. To better understand the needs of the users and stakeholders, we conducted thorough interviews, gathered user feedback, and performed an in-depth analysis of the existing website.

Key Insights:

• Navigation Challenges: Users found it difficult to browse and filter through property listings, leading to a frustrating experience.
• Limited Search Functionality: The search and filter options were not robust enough to help users find properties that matched their specific needs.
• Content Gaps: The website lacked informative content that could guide users through the real estate process, limiting its effectiveness as a resource.

These insights informed our approach to the redesign, with a focus on improving user navigation, enhancing search capabilities, and providing valuable content.

UX Strategy

To create a seamless and user-friendly experience for Tilla Houses, we developed a UX strategy that prioritized accessibility, efficiency, and engagement. Our goal was to make it easier for users to find, view, and inquire about properties that meet their needs.

Key Steps:

• Optimized Site Architecture: We reorganized the website’s structure to ensure users could easily navigate between property listings, search filters, and informational content.
• Enhanced Search Functionality: We implemented advanced search and filtering options, allowing users to quickly narrow down properties based on their specific criteria, such as location, price range, and property type.
• Content Strategy Development: We introduced a content strategy that included detailed property descriptions, neighborhood guides, and tips for buyers, sellers, and renters, making the site a more comprehensive resource.

Build

With a clear UX strategy in place, we moved on to the design and development phase. Our objective was to build a modern, responsive, and user-centric platform that could effectively serve the needs of Tilla Houses’ diverse user base.

Design & Development

• Modern, Responsive Design: We utilized WordPress to create a clean and visually appealing interface that reflects Tilla Houses’ brand identity and meets the latest design standards.
• User-Centric Development: The website was developed to be fully responsive, ensuring that users can easily access the platform from any device, whether desktop, tablet, or smartphone.
• Custom CMS Integration: We customized the WordPress CMS to facilitate easy content management and property listing updates, allowing the Tilla Houses team to keep the platform up-to-date with the latest properties and information.

Testing & Launch

Before launching the new Tilla Houses website, we conducted comprehensive testing to ensure a smooth, secure, and functional user experience.

Testing Highlights:

• Cross-Device Testing: We tested the website on various devices to ensure consistent performance and usability across all platforms.
• Search and Filter Testing: The new search and filtering features were rigorously tested to confirm they work as intended and provide accurate results based on user queries.
• Security Testing: Advanced security protocols were implemented and tested to protect user data and ensure a secure browsing experience.

After a successful testing phase, the Tilla Houses website was launched, providing an enhanced platform for real estate transactions in Addis Ababa.

Results

The redesigned Tilla Houses website has significantly improved the real estate experience for users in Addis Ababa, making it easier to find, view, and inquire about properties.

Key Outcomes:

• Improved User Experience: The intuitive navigation and enhanced search functionality have made it easier for users to find properties that meet their needs, resulting in a more satisfying user experience.
• Increased Engagement: The addition of informative content and user-friendly features has led to higher user engagement and more inquiries about properties.
• Enhanced Security: Robust security measures ensure that user data is protected, providing peace of mind for users navigating the platform.