Duka Delivery

Duka Delivery Website Development

Overview

Duka Delivery is a cutting-edge logistics and technology platform dedicated to revolutionizing the delivery landscape across Ethiopia. To bridge the gap between urban commerce and reliable transport, Duka required a robust digital ecosystem to connect customers, businesses, and a professional network of drivers in real-time.

Discovery

The project began by identifying the logistical bottlenecks in Ethiopia, such as fragmented delivery networks and lack of transparency. Through market analysis, we identified the need for a multi-modal transport strategy that could handle everything from small bicycle-bound parcels to large-scale truck logistics.

Key Insights:

• Dynamic Logistics: The platform needed to support a diverse fleet, including bicycles, motorcycles, and trucks, to cater to various package sizes.

• Trust & Transparency: Real-time location-based technology was essential to provide customers with security and estimated arrival times.

• Economic Empowerment: Creating a streamlined onboarding process for drivers to access flexible earning opportunities across Ethiopia.

UX Strategy

Our strategy focused on reducing friction between the delivery request and the fulfillment process.

Key Steps:

• User-Centric Interface: Designed separate, intuitive flows for individual customers, business partners, and delivery professionals.

• Scalable Architecture: Integrated a modular service structure that allows for same-day local deliveries, scheduled drops, and inter-city transport.

• Accessibility & Clarity: Developed a comprehensive FAQ and support center to ensure users can easily navigate the app-based delivery system.

Build & Implementation

• High-Performance Branding: Used a modern, “on-the-move” design aesthetic to reflect speed, reliability, and technological advancement.

• Driver Onboarding Portal: Built a structured registration system requiring ID verification and vehicle documentation to maintain high service standards.

• Integrated Communication: Implemented a multi-channel contact system (Addis Ababa hub) and social media integration to foster a growing community of users.

Results

The Duka platform now serves as a primary driver of efficient commerce and logistics within Ethiopia.

Key Outcomes:

• Market Efficiency: Successfully connected thousands of customers with nearby drivers, reducing delivery wait times and costs.

• Community Growth: Established a reliable income stream for local drivers, empowering the “gig economy” through tech-driven employment.

• Business Scalability: Provided Ethiopian SMEs with a professional logistics arm, allowing them to reach customers faster and more reliably.